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Résumé

Full Name: Mighil Puthukkudy
Headline: Full-stack Marketing Strategist.
Location: Kozhikode, India.
Email: mighil@migftw.com
Summary: Google, Bing, HubSpot certified web strategist with 8 years of experience in everything SEO and digital. I’m also Rolling Stone-featured musician who has produced a handful of records. I’ve worked with Tap4Fun, Labex, ugChain, IObit Software, Acodez, and other companies in China and India.

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Personal Note: I’ve worked as a performance marketing strategist, social media analyst, webmaster, inbound marketing expert, in-house digital marketer and growth hacker for a few companies in APAC that catered services and products to the global market. I’ve several certifications ranging from Cambridge BULATS (Business English, Clear Accent) to Google, Bing & HubSpot Inbound Marketing certifications. My interests range from meaningful digital marketing, IoT, DevOps, Linux Servers, Blockchain, AI to Big Data & ML.

Skill-set:

  • Full-stack marketing.
  • Product positioning, KOL/influencer outreach, and growth hacking.
  • Content, Email, and Digital Marketing Automation.
  • SEO, SEM, Google Analytics, Google Adwords, Social Media, SMO, SMM, Social Media Strategy.
  • Apache, Linux Server, Web Development (HTML, PHP, JS), NodeJS. (Intermediate)
  • SEMRush, ScreamingFrog, Ahref.
  • Adobe Creative Suite (Photoshop and After Effects).
  • FL Studio, Camtasia Studio, Office 365, Music Arrangement.
  • Mixing and Mastering, Sound Design, Reverse Engineering.
  • Team Leadership, Communication, and Collaboration.

Work Experience:

I’ve worked for many companies as a consultant. I can’t share the details in public due to confidential reasons. Feel free to AMA by email.

Full-stack Technology Freelancer :: January 2020 – Present

8MP are my personal brands. I often collaborate with other agencies and companies under this moniker.

Web Hosting Consultant/Enabler :: North-Route, Remote :: March 2019 – Present

With hands-on expertise in China’s internet landscape, Linux servers and growth marketing; I’m responsible for setting up dedicated servers, enable cron jobs, and manage WordPress website migrations for North Route. I’m maintaining/have maintained the following sites:

  • https://www.relevantchinajobs.com/ (Set up server, LEMP stack, migrated content, set up a staging site, optimized server for performance, Enabled CDN – everything from scratch)
  • https://experiencetibet.org/ (Set up server, LEMP stack, migrated content, set up a staging site, optimized server for performance, Enabled CDN – everything from scratch)
  • https://aboutasia.nl/ (migrated content)
  • https://www.citilinks-group.com/ (Set up server, LEMP stack, migrated content, set up a staging site, optimized server for performance, Enabled CDN, set up mail server – everything from scratch)

Web Developer, Community Moderator & Social Media Curator :: Chengdu Living :: November 2018 – present

  • Redesigned ChengduLiving.com based on GeneratePress, a WordPress framework.
  • Routinely optimize the dedicated WordPress plugins.
  • Casually curates the Twitter feed of ChengduLiving.
  • Moderates CL forum.
  • Working on a plugin port to move content from chengduplaces.com to chengduliving.com/places. (WIP)

Labex.io (Freelance Project in 2018)

Growth Hacking Expert in Calicut, Kerala
10,000% conversation rate for labex.io.

They are no longer focusing on overseas operations (since they are busy with the Chinese project). The project powers Alibaba Cloud tutorials for now.

Overseas Operations & Digital Marketing :: ugChain Foundation Ltd., Chengdu, China :: Nov. 2017 – Nov 2018

  • Deal with overseas digital strategy and PR.
  • Make connections with influencers and pitch ideas with potential partners.
  • Prepare and translate technical documentation.
  • Managed their social signals on mediumFacebookTwitter, (visit the links to check the userbase) and Bitcointalk.
  • Design and developed ugchain.org English website.
  • Plan and conduct esport events around the globe.
  • Actively work on improving the p2p gaming platform.

Music Producer :: Jan. 2013 – Present

  • Indie music production, sound design and arrangement.
  • Released one LP, two EPs and few compilations.
  • Produced one EP for Street Academics’ Palakkadan Dystopia.
  • Nominated for VIMA India 2014 Awards.Indie production and arrangement.

Inbound Marketing Specialist :: IObit Software, Chengdu, China :: Jun. 2015 – Jan. 2017

  • Implemented link building campaigns in coordination with SEO goals.
  • Assisted in the development and execution of communication/content strategies via social communities in coordination with SEO goals.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with campaign goals
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Improved IObit product keyword rankings and overall traffic.
  • Executed the entire ON page and planned off-page SEO of IOTransfer project. Published over 150 articles.

SEO Analyst :: Acodez IT Solutions, Calicut, India :: Sep. 2013 – Jun. 2015

  • Responsible for implementing SEO and social media strategies for clients and in-house project.
  • Sep 28, 2013 – Feb 28, 2014, Improved the traffic of Acodez.in. 54.97% + sessions and 39.89% + pageviews.
  • Put them on top of the SERP for ”web design India” search query. The project is listed on my LinkedIn page.
  • I wrote a lot of blog posts from Sep 2013 to June 2015 but few are considered ghost blogging since I posted them under dev/designer monikers

Other training and internship details are listed on LinkedIn.

Education:

Bachelor of Engineering; Electronics & Communication. College Dropout.

Certifications:

  • Bing Ads Accredited Professional :: Microsoft :: Oct 2017 – Present
  • Inbound Certification :: HubSpot Academy :: Oct 2017 – Dec 2019
  • Google Analytics Certification :: Google :: Oct 2017 – Apr 2019
  • Google AdWords Search Advertising Certification :: Google :: Oct 2017 – Oct 2018
  • Google AdWords Video Certification :: Google :: Oct 2017 – Oct 2018
  • Mobile Sites Certification :: Google :: Oct 2017 – Oct 2018
  • BULATS – Cambridge English

Causes I care about

  • Animal Welfare
  • Arts and Culture
  • Children
  • Disaster and Humanitarian Relief
  • Free Speech / Information wants to be free
  • Science and Technology

You can reach me on WhatsApp also. Feel free to connect with me on Facebook, Twitter, Instagram, and LinkedIn.